en Developing a Structural Model to Predict the Attitude towards Infidelity based on Media Consumption and Mediators of Inefficient Attitudes, Marital Conflicts, and Sexual Satisfaction عمومى General پژوهشي Research <div dir="ltr" style="text-align: justify;"><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">This research aimed to evaluate and explain the prediction of attitude role towards infidelity due to media consumption mediated by inefficient attitude, marital conflicts, and sexual satisfaction. This study&#39;s participants consisted of 300 persons were selected from married students referring to Kermanshah Azad University counseling center in 2017 who were selected by simple random sampling. <span style="background:white;">The research measures consisted of </span>the attitude towards infidelity, inefficient attitudes, media consumption questionnaires, marital conflicts, and sexual satisfaction scales that after ensuring their voluntary attendance, the questionnaires were completed by the participants. Structural equation modeling (SEM) through Lisrel and SPSS 22 was used for data analysis. <span style="background:white;">The results revealed </span>that Media consumption directly as well as indirectly and through inefficient attitudes, marital conflicts, and sexual satisfaction affect attitudes toward infidelity. Moreover, media consumption directly affects inefficient attitudes, marital conflicts, and sexual satisfaction. Inefficient attitudes, marital conflicts, and sexual satisfaction directly affect attitude towards infidelity<span dir="RTL">.</span> Inefficient attitudes directly affect marital conflict, and marital conflict directly affects sexual satisfaction<span dir="RTL">.</span></span></span></div> This research aimed to evaluate and explain the prediction of attitude role towards infidelity due to media consumption mediated by inefficient attitude, marital conflicts, and sexual satisfaction. This study&#39;s participants consisted of 300 persons were selected from married students referring to Kermanshah Azad University counseling center in 2017 who were selected by simple random sampling. The research measures consisted of the attitude towards infidelity, inefficient attitudes, media consumption questionnaires, marital conflicts, and sexual satisfaction scales that after ensuring their voluntary attendance, the questionnaires were completed by the participants. Structural equation modeling (SEM) through Lisrel and SPSS 22 was used for data analysis. The results revealed that Media consumption directly as well as indirectly and through inefficient attitudes, marital conflicts, and sexual satisfaction affect attitudes toward infidelity. Moreover, media consumption directly affects inefficient attitudes, marital conflicts, and sexual satisfaction. Inefficient attitudes, marital conflicts, and sexual satisfaction directly affect attitude towards infidelity<span dir="RTL">.</span> Inefficient attitudes directly affect marital conflict, and marital conflict directly affects sexual satisfaction<span dir="RTL">.</span> marital conflicts, sexual satisfaction, attitude towards infidelity, media consumption, inefficient attitudes marital conflicts, sexual satisfaction, attitude towards infidelity, media consumption, inefficient attitudes 158 184 http://ijpb.ir/browse.php?a_code=A-10-1-5&slc_lang=en&sid=1 Soheila Jahandar Lashki Soheila Jahandar Lashki 10031947532846001148 10031947532846001148 No Department of Psychology, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran. Department of Psychology, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran Saeedeh Sadat Hosseini Saeedeh Sadat Hosseini Saeedeh-hosseini@iauksh.ac.ir 10031947532846001149 10031947532846001149 Yes Department of Psychology, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran. Department of Psychology, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran. Keivan Kakabarayi Keivan Kakabarayi 10031947532846001150 10031947532846001150 No Department of Psychology, Kermanshah Branch Islamic Azad University, Kermanshah, Iran. Department of Psychology, Kermanshah Branch Islamic Azad University, Kermanshah, Iran.