en Celebrity Worship and Body Image Concern: Mediating Role of Cognitive Flexibility عمومى General پژوهشي Research <div style="text-align: justify;"><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">Celebrity worship as a multifaceted issue, can affect the body image. In relationship between celebrity worship and body image concern, cognitive flexibility can play a remarkable role. Accordingly, the present study aimed to investigate the mediating role of cognitive flexibility in the relationship between celebrity worship and body image concern. The research design was descriptive and correlational. The statistical population of the study consisted of students of faculty of art and architecture of Guilan University in 2018, among which 300 students (150 females and 150 males) were recruited through convenience sampling method. The research measures consisted of Celebrity Attitude Scale (</span></span><a href="#McCutcheon2002"><span style="text-decoration:none;text-underline:none;"><span style="color:windowtext;"><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">McCutcheon, Lange & Houran, 2002</span></span></span></span></a><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">), Body Image Concern Inventory (</span></span><a href="#Littleton2005"><span style="text-decoration:none;text-underline:none;"><span style="color:windowtext;"><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">Littleton, Axsom & Pury, 2005</span></span></span></span></a><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">) and Cognitive Flexibility Inventory (</span></span><a href="#Dennis2010"><span style="text-decoration:none;text-underline:none;"><span style="color:windowtext;"><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">Dennis & Vander Wal, 2010</span></span></span></span></a><span style="font-family:Times New Roman,serif;"><span style="font-size:10.0pt;">). Data were analyzed by correlational and structural analyses. The results revealed that there are significant correlations between celebrity worship, body image concern, and cognitive flexibility. In addition, the proposed model had appropriate goodness of fit. According to the results, the indirect effect of celebrity worship through the cognitive flexibility on the body image concern was significant. The findings of this study clarified the prominence of cognitive flexibility in the relationship between celebrity worship and body image concern. Due to the mediating role of cognitive flexibility, it is possible to reduce the body image concerns that account for celebrity worship by implementing interventions based on the improvement of cognitive flexibility.</span></span></div> <div style="text-align: justify;">Celebrity worship as a multifaceted issue, can affect the body image. In relationship between celebrity worship and body image concern, cognitive flexibility can play a remarkable role. Accordingly, the present study aimed to investigate the mediating role of cognitive flexibility in the relationship between celebrity worship and body image concern. The research design was descriptive and correlational. The statistical population of the study consisted of students of faculty of art and architecture of Guilan University in 2018, among which 300 students (150 females and 150 males) were recruited through convenience sampling method. The research measures consisted of Celebrity Attitude Scale (McCutcheon, Lange & Houran, 2002), Body Image Concern Inventory (Littleton, Axsom & Pury, 2005) and Cognitive Flexibility Inventory (Dennis & Vander Wal, 2010). Data were analyzed by correlational and structural analyses. The results revealed that there are significant correlations between celebrity worship, body image concern, and cognitive flexibility. In addition, the proposed model had appropriate goodness of fit. According to the results, the indirect effect of celebrity worship through the cognitive flexibility on the body image concern was significant. The findings of this study clarified the prominence of cognitive flexibility in the relationship between celebrity worship and body image concern. Due to the mediating role of cognitive flexibility, it is possible to reduce the body image concerns that account for celebrity worship by implementing interventions based on the improvement of cognitive flexibility.</div> celebrity worship, body image concern, cognitive flexibility celebrity worship, body image concern, cognitive flexibility 35 58 http://ijpb.ir/browse.php?a_code=A-10-1-12&slc_lang=en&sid=1 Reza Shabahang Reza Shabahang Reza.shabahang@ut.ac.ir 10031947532846001158 10031947532846001158 Yes Department of Psychology Faculty of Psychology and Educational Sciences, University of Tehran, Tehran, Iran. Department of Psychology Faculty of Psychology and Educational Sciences, University of Tehran, Tehran, Iran Mohammad Ali Besharat Mohammad Ali Besharat 10031947532846001159 10031947532846001159 No Department of Psychology Faculty of Psychology and Educational Sciences, University of Tehran, Tehran, Iran Department of Psychology Faculty of Psychology and Educational Sciences, University of Tehran, Tehran, Iran Abbas Ali Hosseinkhanzadeh Abbas Ali Hosseinkhanzadeh 10031947532846001160 10031947532846001160 No Department of Psychology Faculty of Literature and Human Sciences, University of Guilan, Rasht, Iran Department of Psychology Faculty of Literature and Human Sciences, University of Guilan, Rasht, Iran Sajjad Rezaei Sajjad Rezaei 10031947532846001161 10031947532846001161 No Department of Psychology Faculty of Literature and Human Sciences, University of Guilan, Rasht, Iran Department of Psychology Faculty of Literature and Human Sciences, University of Guilan, Rasht, Iran